Melissa Daly is the founding partner of MFD Communications in New York.
In the summer of 2011, she started her strategic communications business and has worked to build a niche offering, bringing value to her clients. Prior to starting MFD, she worked in communications at Goldman Sachs and Brunswick Group.
She spoke with Talking Biz News about the challenges of starting her own agency in the competitive world of financial services. What follows is an edited transcript. Read more: http://www.talkingbiznews.com/2/how-a-pr-person-started-her-own-agency-that-works-with-biz-journalists/